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White Nuckle is a company whose focus is to make high-quality, American-made wooden baseball bats available in an array of customizable colors and specs. Though they are very adept at their craft, the company was experiencing a slump in sales and was in need of a brand overhaul in order to add value to their already excellent product.

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I worked in conjunction with the Design Director, Daren Guillory, to build out a family of brand and identity assets, business cards, and other collateral materials that are a better representation of who they are and what they do; Hand-forgers of premium bats for all types of players.

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Creative & Design Direction—Daren Guillory
Design—Colin Mumbach

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