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Cypress Grey is a boutique clothing shop that offers high quality, unique outfits and accessories for children. I was tasked with creating a brand identity that evokes the feeling of whimsical childhood storybooks and reflects the exclusive products they sell. 

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I worked with the owners to produce an identity that delivers on that concept. It features a versatile logo system, watercolor elements, a color palette of golds and pastels, and a custom, seamless pattern. These components can be applied to an array of media for a cohesive branded experience.

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