Cypress Grey is a boutique clothing shop that offers high quality, unique outfits and accessories for children. I was tasked with creating a brand identity that evokes the feeling of whimsical childhood storybooks and reflects the exclusive products they sell.
I worked with the owners to produce an identity that delivers on that concept. It features a versatile logo system, watercolor elements, a color palette of golds and pastels, and a custom, seamless pattern. These components can be applied to an array of media for a cohesive branded experience.