The Baylor University S3 Club [Sports, Sponsorship, & Sales] is an organization focused on the business of professional sports. The club offers students the opportunity to meet, network and be mentored by notable NFL, NBA, MLB, and NHL executives, along with corporate executives from Fox Sports, General Motors, and more. They also sponsor outings to sporting events and games for club members.
The S3 Club requested a simple brochure design to exhibit their upcoming events, but I saw it as an opportunity to deliver more. I proposed a new identity that better represents what they do and who they are as an organization.
The new brand identity is bold and modern, and the accompanying bear photography reflects the aggressive and competitive nature of Baylor sports.